World Cup Social Graph (final)

Final numbers from Virilion’s World Cup Interactive Tracking Report:

World Cup Social Graph:  Facebook, Twitter and YouTube
Organization	Week 1	Week 2	Week 3	Week 4	Growth	% Change
FIFA	200,891	293,508	329,800	438,993	321,538	273.75%
England (team)	357,042	465,701	484,886	531,939	198,248	59.41%
Castrol	49,398	57,091	59,717	65,229	23,012	54.51%
Brazil (team)	81,192	94,036	101,366	114,557	38,072	49.78%
ITV	39,990	40,879	41,775	46,258	13,143	39.69%
US Soccer (team)	305,060	349,025	370,907	402,451	106,696	36.08%
Budweiser	340,866	362,669	372,827	392,348	89,961	29.75%
Coca-Cola	5,880,878	6,081,688	6,359,693	7,247,030	1,502,962	26.17%
ESPN	959,802	1,045,278	1,087,576	1,180,426	238,827	25.36%
Univision	62,506	66,410	68,368	72,171	11,429	18.82%
Emirates	51,000	51,652	52,709	56,665	7,315	14.82%
Adidas	3,206,789	3,306,774	3,342,985	3,502,415	396,748	12.77%
Hyundai-Motors	37,346	38,533	39,067	40,248	3,391	9.20%
McDonald’s	2,453,581	2,490,530	2,441,412	2,548,629	193,640	8.22%
Continental	10,702	11,181	8,335	8,506	634	8.05%
Sony	225,010	228,817	221,200	225,445	13,417	6.33%
Visa	104,383	104,869	105,196	105,414	1,490	1.43%

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